Contrary to popular belief, the cannabis industry is not over-saturated , there are plenty of opportunities to participate, and you don’t need to consume the plant to jump in the business! Tune in to hear Paul Saunders, brand strategist, investor, and co-founder of Mezz, discuss how he successfully builds brands, thriving in the budding (pun intended) cannabis industry (and why it’s just the tip of the iceberg!), his world travels, how he told his Caribbean parents he was entering the weed business lol, and much more!